Which Type of Embroidery is best for your Logo Design?

Creating a unified brand image for your business is very important. It gives your company a professional appearance and helps your customer identify with the brand. When your staff is dressed in the same attire, it tells your customers that you function as a team and carry the same kind of professionalism in all your dealings. Another great use for branding is in gifts and giveaways such as shirts, caps and bags so that your customers have something to keep your brand fresh in their minds and for you to get maximum exposure.

Embroidery is a professional and classy way to display your brand on most kinds of apparel, such as polos, button-down shirts, caps, bags, sweatshirts and jackets. It is versatile in terms of material and looks very good. There might be some limitations in terms of design, as not every design can be recreated in embroidery form; however this is nothing that cannot be fixed with a few minor adjustments to your design.

There are 3 main styles of embroidery that can be used depending on your specific branding needs:

Direct Embroidery

As the name suggests, this type of embroidery is applied directly to the material in question. In this technique, the material is put on a hoop and inserted into the embroidery machine. The logo becomes a part of the shirt and even though it stands out, depending on the colors and the logo itself, it still sits comfortably into the fabric. It is best used when your logo is not too complicated and does not have too many different colors happening as it is more difficult to get versatility when such a large piece of clothing is being handled by the machine.

Appliqué/Patch Embroidery

Over here, the embroidery is done on a separate piece of cloth and them either sewn or ironed onto the shirt, cap or any other piece of apparel. This technique is more versatile as a small patch is easier to handle in a machine. This is best used when your logo has a solid shape or large areas of solid color. This type of embroidery is more attention-grabbing as it can be stocky, depending on the shape of your logo, and the different colored patch stands out on the background fabric. The best use for this kind of embroidery is usually in uniforms such as policemen or paramedics, as it is not considered particularly attractive. Even so, a few major brands have been known to use this style such as the Ferrari and BMW logos. However, in this case it is best to keep the size of your logo small as the thick patch can be an eyesore if it is too big.

Tone on Tone

This is a style of direct embroidery that you can use in case you do not want to scream out your logo. Mostly brands want their logos noticeable and so use striking contrasts and bright colors to grab attention from afar. Patch embroidery is especially good for this as it is a solid color on a different colored background. However, sometimes subtlety goes a long way. It looks more sophisticated and displays your brand logo without being too overtly promotional. The best effect is achieved when the logo is one or two shades lighter than the background. The logo blends into the material yet effectively getting the message across in a subtle manner.

When choosing the best kind of embroidery for your logo, it is important to consider a number of things. The design of the logo is paramount, and the brand Image and use are also important. All three methods give a unique look, and whichever one you choose, your business is sure to achieve a nice and professional look. Tell us which one you’d opt for in the comments below!

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When to Choose Screen Printing For Your Branding Needs

Giving your business a unique brand image is vital, the kind of image you give it, even more so. The way people see your company represents who you are, it is all that matters, because if they don’t like what they see, they might never end up buying your product or using your service no matter how amazing the quality is.

It is very important to display your logo in the right medium for the job so that you can get the maximum out of it. Although embroidered custom apparel is a great way to display your brand image and can look very classy, there are certain times when screen printing is the more appropriate choice. Screen printing is a method by which an image is transferred onto a flat surface by pressing ink through a stretched piece of fine mesh (a screen). The resulting image is two dimensional and akin to an image printed out on paper.

Here’s what you should consider before delving into the world of screen printing.


The logo

The type of logo design your business has is very important in determining the process you choose to display it. Since an image is transferred directly through a screen, it is possible to get more detail and a more complicated image into the design. With inks, it is also possible to create specific shades of colors so the result is more vibrant and diverse, with exact colors being recreated that might not be available in thread. Also, it is easier to get a larger size print on the material without it looking off. A large sized logo might be embroidered as well but it might start to look gaudy and would probably not sit well on the material, and it definitely won’t be something people would want to wear.


The material and overall feel

The type of material you want the job done on is also an important factor. If you want a more casual and comfortable look, it is good to use a T-shirt or a sweatshirt to transfer your design on. The material of a T-shirt is not stable enough to hold embroidery in place and might get ruined after a while with the weight of it, while the sweatshirt has a casual appeal and so embroidery clashes with the style at times. Printing is a great way to go with these materials. Sports jerseys are also a good place to use screen printing on, as they are lightweight and casual, and need large flashy printed material. Also, as mentioned, the overall look and feel you get from a screen-printed fabric is of casual comfort, so if this is the image your brand seeks to portray, this is what you should go with.


Cost

Screen printing costs depend of a number of factors, such as size of the order, the number of colors being used, and number of places the image will appear on, for example front, back, etc. So if you have a large order to place, your cost will probably go down while with embroidery’s usual per-stitch cost, large orders with end up costing much more. However, more colors and more places to print will increase your cost, so this is something to be considered when selecting your medium. With this short guide, you will now be able to make a more informed decision about your branding medium. Spotlight Business Branding offers both embroidery and screen printing services and will be able to help you out with any branding technique you might choose when it comes to apparel.

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