Promotional Products are a great way to get your brand in the hands of current and potential customers.
At $0.004 per impression, promotional products provided a better cost-per-impression (CPI) spend than most other forms of media advertising, including television, magazine, newspaper and radio. But what the CPI numbers don’t show is how well promotional items work once the product is paid for and distributed.
If you assume that promotional items you hand out go straight in the trash, think again: a recent study showed that over 75% of end users keep not just one, but many promotional items, for a year or more. You probably have at least three items that have a company showing on them. Plus, 84% of those interviewed confirmed that they remembered the advertisers on the promotional products they had received.
Why did they keep the products? Those interviewed replied that over 80% of the promotional products they received were kept because they were useful, a very handy statistic when planning upcoming marketing campaigns. And, although pens and writing instruments are the most memorable advertising specialty items, clothing, caps and bags followed closely behind. With more and more people keeping reusable bags for shopping, it’s no surprise that among “wearables”, bags were reported to be used on average nine times a month. They also deliver the most impressions, with an average of 1,038 impressions per month. Talk about a marketing avenue that just keeps giving!
We have access to thousands and thousands of products through many supply channels. If you are looking for a non traditional marketing avenue, promotional products is the perfect choice.