Cool Tips for Creating Your Food Truck Vehicle Wrap

A food truck is a great and cost effective way for people to run a restaurant on a low budget. The overheads associated with it are fewer; like low staffing, no rent cost, etc. and you can reach your customers by going to them, instead of waiting for them to come to you. However, with the restaurant industry getting more competitive by the passing day, how can you make your ‘restaurant on wheels’ attract more customers than its dine-in counterparts?

One of the best ways to catch the customers’ attention is by adding vibrant and vivid graphics to your food truck for effective branding. Here are five cool tips for making your food truck more ‘visible’ to the customers:

1.     Go for Vivacious and Appealing Colors

The color of your food truck is the first thing that will catch the eye of your prospective customers. Remember that people want to see things that appeal to their eyes. It is a common advertising gimmick that including colors like red and similar shades; make people hungry and attract them towards the food. But, adding red to your food truck will certainly not work if you are targeted an audience that is vegetarian. In that case, using bright green will communicate your message to them in a better manner.

Apart from thinking about color associations, visibility is also a factor to consider. A light colored truck may look like a courier service truck from a distance instead of a food truck. So go for bold colors and make it impossible for the vehicle to be mistaken for something else.

2.     Professionally Designed Logo

To be a professional in your business, looking professional is necessary. So if you are getting your food truck wrapped by a professional, it is better to hire a professional logo designer as well. A well-designed logo can effectively communicate the type and quality food you sell and can appeal to the customers to come over to your truck and taste your food.

3.     Professional Photography

There is no doubt about the fact that what may look appealing to the eye in reality may not look as appealing in photos, particularly if it is not taken from a certain perspective and angle. If you are thinking of including pictures of food in your wrap, it is better to hire a professional food photographer for it, as they know all the angles and sides from which the food can look more scrumptious to the viewer.

4.     Don’t Leave out the Important Information

With all the colors, photos, logos and designs, don’t forget the important textual stuff. Be sure to add things like an email address, phone number, Facebook or Twitter link, on your wrap; so that customers can get in touch with you. Also, adding a catchy tagline or a picture of your best selling items will also help the people in pointing you out easily in the crowd.

5.     Don’t Leave any Side(s) Unwrapped

A vehicle wrap should be a full-body wrap with covering on all four sides. This also gives you more space to spur out your creative side. For example, you can put up food deals, with a limited or full menu on one side. You may use another side to write the name of your business in large bold letters with a big logo. You can put a lot of pictures of different foods to let people know what you are selling. Use the space around your food truck wisely and be creative about it too!

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How To Wrap It Up – Best Ways To Wrap Your Vehicle

Vehicle wrapping is a great way to make sure everyone knows who you are. If you have a customized vehicle out there, chances are everyone at some point has seen it cruising along in the distance. It also helps that the cost per 100 views for vehicles wraps is the lowest of all the other modes of branding and promotion. However, before you jump in head first, it is good to know a little bit about the different methods used to adorn your rides.

Magnetic car signs

These can be quickly designed and easily applied to your vehicle and are probably the cheapest option available. Plus they are temporary, and can be taken off in case your promotional vehicle doubles as your personal ride as well. However, these look very unprofessional and do not give the same look and feel as the more proper methods. If you are willing to spend more to give your business the right image, it is better to steer clear of this method.


This method allows you to get a simple deign printed and wrapped on your vehicle. It is the most popular way to get the job done and is also very cost effective. It gives a great professional, finished feel to your vehicles and is great for fleets of vehicles to give them a uniform look. Spotlighting Business Branding offers high quality cut- vinyl wraps as well as marine grade vinyl wraps that can be used on boats. Vinyl lasts about 8 years if applied properly, and is semi permanent, so if you’re using it for a temporary promotion, it can always be removed. There are 3 main types of Vinyl films:

Calendar Vinyl

Calendar film is thicker and incorporates a stronger adhesive, which is why it is best used on flat surfaces such as box trucks. If used on curved surfaces of cars and vans, it will look great for a little while but then would start to bubble at the edges. It is also a little more difficult to move or remove once it has been stuck.

Cast Vinyl

Cast film is more flexible and versatile than calendar film and can be easily used on all kinds of surfaces, which is why it is always a better choice. It is also easier to reposition and remove cast vinyl when needed. It is however a little more expensive than calendar, but don’t let this be the reason you get a temporary solution to your wrapping needs.

  • Reflective Vinyl

Reflective vinyl is great for making your brand shine and sparkly at night, and to increase general visibility at night for safety reasons. This type of vinyl is usually used in vehicles like ambulances and fire trucks, which move fast and need others to see them at night to avoid collisions.

Full wrap

This kind of wrapping makes a bold statement by covering the whole vehicle. This is a very versatile method as you can have any kind of design incorporated in it with images, colors, text and graphics. Full Wrap designs work great for advertisements and promotional messages as they are large and eye-catching, and when used on trucks and buses they act as billboards on wheels. They do cost a lot more than cut-vinyl however, so most people prefer not to use them unless it is really necessary.

When deciding upon any of these methods, it is important to be clear about what you want to achieve with your wrapped vehicle. Different methods work better for different uses, and it is important to use the right kind for your vehicles in order to get the best kind of response from your customers.

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Guide to Vehicle Wrapping – Things to Consider

In a world where most of our lives are spent in commute, stuck in traffic staring at the boring behind of a dusty old pickup truck, branding through vehicles proves to be extremely useful. For new businesses, it is the most cost effective way to gain brand awareness and establishes authority and gain consumer trust. Your customized vehicles look professional and help customers remember you the next time they need the service you provide. It is also the cheapest way to get the maximum amount of exposure. However, when deciding to wrap your vehicle(s), there are a few things you should take into consideration so that the end product turns out the way you want it.

Your Purpose

Think carefully about what you would like to achieve with the wrap. Being a new business, you will need to build a customer base and would need a big attention grabbing sign which tells your audience who you are, what you do, and the easiest way to get in touch with you. On the other hand, you might only need to give a unified professional look to your fleet, and should then go for a simple design with a solid color and your name and decal on the doors or rear of the vehicle. You might also just need basic advertisement or promotions to be displayed, in which case attractive, colorful and catchy full vinyl wraps would work as they would grab attention and be remembered.

Your Vehicle of Choice

The kind of vehicles you use will also play a huge part in the final picture. When it comes to advertisements, trucks and buses are the best way to go, as their sheer size essentially turns them into mobile billboards, and can be easily spotted from afar. Wraps can also be applied to cars and vans, and here usually a simpler design would work better to just give a professional look, especially if you have a whole fleet. However, nothing is set in stone and many cars and vans are also used for advertisements.

Your Design

This could again be complex or simple depending on your purpose. It is however smart to have your image designed by professionals, as vehicle wrapping designs are more complicated than others since they are large and go on a surface that has no standard size. There are certain formats that must be used, the images usually saved in vector form, and a design that might look great on 2 dimensional paper might not work on a vehicle. If done at home, you might not get the results you anticipate and the design might get stretched or cropped when printed.

Your Medium/Method of Wrapping

There are two main methods used in car wrapping. For large and simple text based designs and decals you can go for cut-vinyl, which looks great and can last you up to 8 years. Spot Light Business Branding offers marine-grade printable vinyl wraps which can even be used to wrap boats. The second technique is a full wrap vinyl, which is a great way to customize your vehicle completely. This is great for advertisements and lets you really go crazy as the whole vehicle can be covered in colorful images and designs. If you have followed these simple tips you are now probably ready to have your vehicle wrapped without any more confusion. Just remember, all you need to do is decide the purpose of the wrap in question, and everything else will just fall into place.

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