The Importance of a Well Designed Business Card

As everyone has started connecting digitally, there are many that are starting to lose faith in this traditional medium of business cards.

On the contrary, business cards are perhaps one of the rare mediums that have managed to stay strong after the digital revolution.

An amazing Networking Tool

Business cards have ever been, and continue to be, extremely effective networking tools. In fact, they are the first items to be exchanged at the beginning of every meeting. The exchange of business cards has long been the trademark of networking even though they may have changed in nature. A business card is now a tool for the promotion of the business and the brand you’re involved with.


Serves as a Reminder

A uniquely designed business card is always impressive and continues to impress after it has been received. If the recipient places it nearby for safekeeping, they will be reminded of you and your brand every time they come across it.


Marketing Tool

As mentioned before, the business card is no longer only a networking tool but also an excellent marketing one. Since it contains the branding elements that your business is associated with, it has the dual responsibility of creating a connection and promoting the services and products of your brand.


Design Matters!

The world is getting more and more visual day by day. While business cards cannot quite match up to the moving graphics that are seen on websites, they can come quite close with some great designs. Great design has multiple purposes to fulfill in a business card. The very first thing it needs to do is incorporate the logo of your business and official colors in a way that make them stand out. Another area where you can play with design is the overall shape of the card. While many go for the tradition rectangular route, there are others who get much more innovative.


Direct Marketing

A well designed business card is a form of direct marketing which always precedes digital promotional efforts. While digital methods may be taking over, old fashioned meet-ups and chats are a long way from extinction. Human beings love interaction and getting to know each other and one great step in that direction is exchanging business cards.


Timeless

Another factor which separates business cards from other marketing tools is that it manages to stay with the recipient long after first contact. In fact, they may even have a shelf life of months. Digital software may seem timeless since it isn’t subject to wear and tear but the chances of users revisiting the same area without consistent efforts and resource allocation are slim.

In addition, as trends keep changing and software updates keep rolling out, investment needs to be made every few months to make sure you’re at the top of your game. A well designed business card will make sure that you’re trendy throughout the years.


First Impressions

It takes a total of 7 seconds to make an impression on an individual and business cards are what will help you in those fleeting moments. A great business card which represents your workplace and therefore your daily occupation will be treated as an extension of you. As you share your contact
information, the card will immediately be subject to the same judgment as you. If you failed to use high quality stock for printing your cards, you may end up giving the impression that your company is perhaps not as committed to quality.

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Choosing the Best Sign Material

When it comes to signage, the massive number of choices and decisions can become overwhelming. There are so many different, interesting and versatile ways to display your message that it becomes quite impossible to decide which direction to take. The only way to make the right decision is to learn a little bit about some of the different mediums and sign material that can be used for signage so that you can find the most effective way to say what you want to say. Below are some on the best options in sign material.


Acrylic

Also known as Plexiglass, Acrylic is glossy and a highly versatile plastic sheet. It is a strong and resilient material and has a sharp and sophisticated look and so is great for corporate settings. It is available in a variety of colors, and the material can easily be bent with heat which makes it easy to turn into different shapes, such as curved easels and curved table menus for restaurants. Thicker sheets can be used for plaques on walls of office buildings. Acrylic needs to be handled with care, however, as it scratches easily and is sensitive to direct sunlight.


Metal and Aluminum

Aluminum is a lightweight and durable material, while metal signs are slightly heavier and sturdier. Both are great for outdoor use, and when used with a baked enamel finish, become very attractive and weather-resistant. They can be used in building signs, real estate signs and parking garage signs and can be installed with a frame and stake, or can be glued, riveted or bolted to walls. However, the enamel does scratch easily so care needs to be taken during installation.


Vinyl

This is an extremely versatile and flexible material that can be used in a number of ways. You can create banners out of this material which can be used outdoors and indoors for all kinds of announcements and promotions. Vinyl and weather resistant and durable and is available in many colors. Other than this, Spot Light Business Branding offers Vinyl graphics and Wall lettering for almost any space, be it a demo area, waiting room, treatment center, or conference room. With this use of the material the possibilities become endless and you can use it for almost any kind of setting. However, it can only give short-term use when used outdoors.


Fabric Banners

Printed Fabric makes a great material for banners as they are lightweight, durable and washable. They can also easily be transported and stored, so that you don’t have to buy a new sign for regular events such as weekly or monthly conferences, meetings seminars, conventions etc. the sign can be created using ink jet printing or dye sublimation, which can only be used on polyester fabric and works well with images.


LED Channel Letters

These are 3-dimensional separate customized letters which come together to make a sign and have a very interesting affect, and because of the LED are easily visible at night as well as day. This makes them great mediums for Restaurants, shops and taverns. They are usually constructed with sheet metal, the choice of metal being Aluminum for Spotlight Business Branding as it is rust-free, and the front is transparent acrylic with the LED light behind it. These signs are very durable, but may need regular maintenance because of the technical component of the LED.

These are but a few of the vast options for sign material that can be used to display your signs and get your message across, but they are the most common ones, and can give you an idea of what all is possible. However, there are times when you require something custom made, something which you cannot neatly fall into a category, and Spot Light Business Branding can fulfill these requests as they do all manners of custom signage and build a promotional plan according to your specific needs using some of the above recommended sign material or customer fabricated sign material.

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How To Create an Effective Sign

Most of us regularly use effective signage for announcements and imparting safety information, or just giving our next Book Club meeting an interesting name. Signage is one of the most important types of promotion a business can utilize for maximum viewership, and for something that represents your business out in the world, it must be designed carefully. A bad design will make a bad impression, and can end up severely hurting your business. Here are a few things to consider when putting together a sign.


Visibility

Your target audience must be able to see the sign with ease. The size of the lettering should, on average, be an inch per 10 feet of distance from the viewer. Signs on streets for passersby can be smaller, but billboards need to be much bigger so people driving by can see them clearly from afar. You must also take into account different weathers, various demographics of the target audience (children, the elderly, etc), and night time viewing.


Attention grabbing

The design must be immediately noticeable. Use bold, bright colors with vivid contrasts that stand out in the landscape of the area or the wall it goes up against. The font type should also be bold and striking, and should be well spaced out so that it stands out on the background colors. Also, remember not to use too many colors as this would just create confusion and take attention away from the sign.


Legibility

Make sure to choose a font that is easily readable without much effort. In this fast paced world, your viewers do not have the time to stop and try to make out a random sign on the street. Drivers glance at signs for even shorter periods of time through their windscreens while battling rush hour traffic. If they cannot read it instantly, they will lose interest. Keep the font simple with no fancy bells and whistles. Sans Serif fonts works best for this purpose.


Location

Where you place your sign is also imperative. It should be an area frequented by the target audience, and should garner maximum viewership. Announcements on banners and billboards are best placed high up to make them more readily visible from afar.


Impactful and memorable

Use a design element that makes your sign stand out in front of all the other signs. A catchy tagline or a gripping image will help people remember your sign and the message it conveys hours after they see it. Smart use of design elements Your text, images, and colors should be used in such a way that they are not uncomfortable to the eye. There should be a good flow and the placement of elements should keep the eye moving throughout the sign. No element should look awkward or out of place, and information should be grouped and contained in certain areas to avoid clutter.


Simplicity

This is an extremely important factor, and affects a lot of the other factors, such as legibility and visibility. It is crucial to keep your design simple with only the necessary information present. Do not make your sign a sale pitch; leave this for when the customer enters your building. Clutter only serves to confuse and annoy the viewer and to lose interest quickly. Keeping these few points in mind, your resulting design will be very effective. However, if you still find this job is beyond you, Spot Light Business Branding offers design services for any nature of project you might have.

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